What we do.

Capabilities.

  • AI-based solutions

AI bridges data and decision-making. It’s not only about automation, but about anticipation, personalization, and scalable intelligence.

KPIs

  • Model accuracy, recall, F1-score
  • Response latency
  • ROI of AI initiatives (incremental revenue vs. cost)
  • % of processes automated by AI
  • Cost reduction (%) due to AI
  • 90% of companies report improved KPIs through AI, 3× predictive capacity, 4× collaboration.
  • Only 20% define success metrics for AI implementations.

Aligning technical metrics (model performance) with business KPIs is critical for real impact. (Sources: BCG, BluDigital AI)

  • Change management

Transformation fails without people. Change management ensures new technologies and processes are embraced, not resisted.

KPIs

  • Adoption rate of new tools/processes
  • Resistance to change (survey data)
  • % of trained and certified employees
  • Operational improvement after change (%)
  • Delay reduction vs. forecast

Digital initiatives often fail if not paired with behavioral and cultural adoption.

  • Customer Service
Loyalty is built in every interaction. Customer service is the human face of the brand — to resolve, delight, and anticipate.

KPIs

  • NPS (Net Promoter Score)
  • CSAT (Customer Satisfaction)
  • First Response Time / Resolution Time
  • Retention rate / churn rate
  • Cost per ticket
  • % of first-contact resolution
  • Repeat contact rate

These are universal service KPIs for measuring quality and efficiency. (Source: TimeAnalyticsSoftware)

  • Data & Business Intelligence
Data becomes valuable only when it’s understood and activated. BI transforms raw information into operational insight and strategic foresight.

KPIs

  • Dashboard adoption rate (%)
  • Data accuracy / error rate
  • Time-to-report
  • Forecast accuracy
  • % of decisions supported by BI
  • Operational efficiency increase (10–30%)

BI adoption typically improves efficiency by 10–30%. (Sources: Gartner, IDC)

  • Digital Engineering & Manufacturing
Where the digital and physical worlds meet. Digital engineering drives productivity, agility, and cost efficiency in manufacturing.

KPIs

  • Development cycle time (time-to-market)
  • Defects per unit
  • % automation in production
  • Production cost per unit
  • Overall equipment effectiveness (%)
  • Predictive vs. reactive maintenance ratio

Common KPIs include production efficiency, quality rate, and downtime reduction.

  • Finance & Risk Management

Where the digital and physical worlds meet. Digital engineering drives productivity, agility, and cost efficiency in manufacturing.

KPIs

  • Net margin, gross margin
  • ROI, ROE
  • Debt-to-equity ratio
  • Liquidity ratios (current, quick)
  • Credit risk / default rate
  • Losses due to operational risk
  • Risk coverage ratio

These are standard finance KPIs to assess profitability, solvency, and stability. (Source: Gartner Finance KPIs)

  • Immersive Experiences

We design human-technology interactions that go beyond screens — immersive worlds that connect emotion, brand, and experience.

KPIs

  • Engagement rate / retention rate
  • Average time spent
  • User satisfaction score
  • Conversion after experience (%)
  • Repeat interaction rate

AR/VR projects often measure depth of engagement and retention over time.

  • Innovation-Centric Product Design

We don’t just design products — we design value. Innovation centered on users creates relevance, adoption, and measurable growth.

KPIs

  • Number of ideas in innovation pipeline
  • Launch success rate
  • Concept-to-market time
  • % of revenue from new products
  • Prototype cost per iteration
  • User feedback response rate

Innovative companies grow 2–3× faster and generate 20–30% of revenue from new products. (Sources: McKinsey, PwC)

  • Marketing Services

Modern marketing connects creativity, data, and technology — reaching the right user, at the right time, with measurable impact.

KPIs

  • CAC (Customer Acquisition Cost)
  • Conversion rate
  • Marketing ROI
  • Retention / repeat purchase rate
  • Open rate, CTR, engagement rate
  • Cost per lead

93% of CMOs report clear ROI from GenAI in marketing; AI increases campaign efficiency 30–50%. (Sources: TechRadar, Google Cloud)

  • Sales & Commerce

Sales and commerce turn strategy into tangible results. It’s about frictionless transactions and experiences that convert.

KPIs

  • Lead-to-customer conversion rate
  • Average order value
  • Sales cycle duration
  • Close rate (%)
  • Revenue growth
  • Retention / repeat purchase rate
  • Sales cost per channel

Core commercial KPIs measuring conversion, speed, and revenue consistency.

  • Strategy

Sales and commerce turn strategy into tangible results. It’s about frictionless transactions and experiences that convert.

KPIs

  • Lead-to-customer conversion rate
  • Average order value
  • Sales cycle duration
  • Close rate (%)
  • Revenue growth
  • Retention / repeat purchase rate
  • Sales cost per channel

Core commercial KPIs measuring conversion, speed, and revenue consistency.

  • Talent & Organisation
Technology succeeds when people do. Talent and organization KPIs measure engagement, learning, and leadership performance.

KPIs

  • Talent retention rate (%)
  • Employee engagement index
  • Role rotation / turnover time
  • Productivity per employee
  • Training & certification rate
  • 360° performance evaluations

Human capital metrics drive culture and capability maturity in digital contexts.

  • Technology Transformation

Tech without purpose is risk. True transformation integrates, enables, and amplifies business value across every system.

KPIs

  • Technology adoption rate (%)
  • Post-implementation error rate
  • Implementation cost & duration
  • Operational efficiency improvement (%)
  • IT cost reduction (%)
  • System integration level

Tech transformation KPIs focus on adoption, efficiency, and cost reduction to prove ROI.